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Mitsubishi Motors North America (MMNA) today reported second quarter 2023 sales of 24,602, an increase of 12.5% over the same period in 2022. Stock levels of the brand's SUVs began to match consumer demand through the quarter, with Mirage availability expected to increase in the coming months.
Outlander and Outlander Plug-in Hybrid led the way in sales performance as both vehicles posted best-ever quarterly results, Outlander up 40% over the same period last year with 14,368 sales and Outlander Plug-in Hybrid up nearly 300% with 1,620 sales. Both vehicles posted increases on a year-to-date basis too, Outlander up 4% and Outlander Plug-in Hybrid up 186%. Also posting strong results as volume begins to build was Eclipse Cross, up 61% over Q2 2022 with 2,761 sales. This increased availability saw Eclipse Cross sales increasing month by month through the quarter.
MMNA's overall Q2 results represented the best sales performance since Q1 2022. Mitsubishi Motors Corporation continues to focus on increased production for the U.S. market, and increased availability of the brand's SUVs –though even greater supply would have driven larger sales numbers – drove this overall performance. As vehicles drop out of the subcompact car segment, demand for the affordable, efficient Mirage remains high, and the expectation is that availability will rebound in coming months.
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