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Mitsubishi Motors North America, Inc. (MMNA) today reported 22,196 sales for the third quarter of 2023, an increase of 32.3% over the same period the year before. On a year-to-date basis, sales of 67,736 represent an increase of 4.1%. The brand’s flagship Outlander Plug-in Hybrid Electric Vehicle led in record-setting style, with 1,887 sales in the quarter representing the best-ever sales quarter for the vehicle. Although quarterly year-over-year comparisons are skewed by the sell-down of the previous-generation model during Q3 2022 (the 2023 model launched in December 2022), August 2023 was the best-ever single month of sales for the nameplate. On a year-to-date basis, sales of 5,104 are up more than 350% over the previous year, and with one sales quarter remaining, have already surpassed 2018’s previous fullyear record. Across the rest of the lineup, sales performance was also strong, a function of improving supply and the brand’s awardwinning customer experience. The gasoline-powered version of the Outlander SUV remains Mitsubishi Motors’ volume leader, with 9,340 Q3 sales, up 30.1% over the same period last year. Supporting that performance, Mirage was up 24.8% for the quarter, with 4,028 sales, and Eclipse Cross was up 25% for the quarter, logging 3,311 sales.
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