Press release
1MB
maggio 04, 2023 - Mitsubishi
Mitsubishi Motors Dealer Partner Spotlight – Countryside Mitsubishi Helping All Chicagoans Feel at Home
Comunicato Stampa disponibile solo in lingua originale.
Mitsubishi Motors North America, Inc. (MMNA) is celebrating dealer partners who go
above and beyond for their communities. They provide more than just a great place to buy a car – they help their
hometowns thrive in the good times and heal in the challenging times. They rise to the occasion, whatever the occasion
may be.
Located just under half an hour from downtown Chicago, Countryside Mitsubishi is one of the Chicagoland area’s local
Mitsubishi Motors dealerships overseen by Dealer Principal, Adam Jidd. Jidd is CEO and owner of Volume Cars Auto
Group, while facilitating operations for Countryside Mitsubishi along with its sister store, Jidd Motors Mitsubishi. He
started his business in 2005 as a used car store, moving to open Countryside Mitsubishi in 2020 to dive into the brand.
FIVE QUESTIONS WITH ADAM JIDD
Owner, CEO, & Dealer Principal, Countryside Mitsubishi, Countryside, IL
1. What is the history of the dealer group and your store? I understand you have not one but two Mitsubishi
stores near Chicago. I started business in 2005 as a wholesaler and then I got into a retail spot in 2010. The
majority of the sales I was doing were started on a small scale of highline luxury cars. In 2014, I came up with a
policy, a 30-day buyback guarantee with no questions asked, then I scaled the business so that if the customer is
not happy with the purchase, I can take the car back. I built up a reputation and momentum of a used car
operation of 1,000 cars a month, and then in 2020, we jumped into new car stores. We bought Countryside
Mitsubishi first and then took the business from selling 6 to 7 cars a month all the way up to selling 60 cars a
month.
2. Do you do any charity outreach locally or any programs you’re personally part of? Absolutely. We’re involved
with the city in any programs they do. We sponsor them and also, we proactively engage those who come from
all different communities like Hispanic, African-American, European; we do special events with them. We sponsor
churches and schools, and a lot of our business model is to help first-time buyers and immigrants who come from
different countries. We help them out and get their first purchase.
3. That leads to my next question; you offer sales and service in a variety of languages like Poilsh, Arabic, and
Russian. Where did that wonderful idea originate? So, me being an immigrant, I know people prefer to deal in
their own language and with people of similar ethnic backgrounds. They feel comfortable, they understand more
details, soon all our sales floors, we have a different mix of ethnicity to connect with our customers more easily.
We reach out to the sales force, and we have the salespeople be part of the event when we are sponsoring a
barbecue for, say, the Polish and Russian communities. When they have a concert where people come from a
different country, then we’re there to educate them about who we are and how we do business.
4. You say you’re an immigrant; where are you from and what is your unique story? I come from Iraq. I emigrated
to the United States in 2002, and I got into the car business in 2004. Shortly after, I started as a wholesaler. I was
young when I came here; it was the American dream! I am self-made and didn’t know anything about the car
business. I jumped into it and became very familiar with all aspects of the industry. I did wholesale, I did retail, I
did body shop, I import, I export, I opened my first service department, body shop, and accessories. We now do
custom wheels, wrapping, and we add lift kits to utility vehicles. People like to have their cars be different, so
that was one of the things that drove me to do different things and to have a different reach in the market.
5. It sounds like you’re an automotive enthusiast yourself! Yes, I am, with a passion. When did your love for cars
start? From a young age. I was in the furniture business and worked to buy my first car by myself. Then I had a
friend who liked the car I owned, and I sold it to him and made a little money and thought I had something
special and decided this was something I want to do every single day.
6. What do you think of Mitsubishi and what does your community around you think of Mitsubishi? The long
warranty is one of the best benefits, and a lot of people don’t understand the brand until you show them what
the benefits are. The new Outlander’s look is amazing, and we compare favorably to really nice luxury cars when
it comes to the money, value, warranty, and how the brand is loyal and how engaged they are with their
customers. It’s really the small and basic things to customers. You don’t know how much that car has until you
get into the details like the stitching, design, seven seats, and the simple things like the long warranty. We also
introduce our customers to our service department to show our service drive is here for them. With every sales,
we make sure our service team meets the customer, to help them be part of the Mitsubishi family. We just want
the customer to know we are here for them, and they can ask us any questions.
Adam Jidd 2
1536x2048, 387KB
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