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FRANKLIN, Tenn., April 3, 2023 – Mitsubishi Motors North America (MMNA) today reported first quarter 2023 sales, with the brand's high-tech, electrified flagship, the all-new 2023 Outlander Plug-in Hybrid Electric Vehicle (PHEV), setting all-time monthly and quarterly sales records for the nameplate, up more than 104% and 122% over the same month and quarter, respectively, of the previous year.
MMNA's overall Q1 sales totaled 20,938, down about 20% as demand continued to outstrip supply. Outlander PHEV's gasoline-powered sibling continues to be the brand's best-selling model, as it has been since the launch of this generation vehicle. Backing up Outlander in volume was its smaller sibling, Outlander Sport, showing an increase across the quarter of more than 24% year-over-year versus Q1 2022. Overall sales for the quarter were only constrained by a shortage of new vehicle inventory.
For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.
For more information on MMNA, visit media.mitsubishicars.com.
News and Notes
Q1 2023 | Q1 2022 | YTD 2023 | YTD 2022 | |
Mirage | 3,342 | 4,917 | 3,342 | 4,917 |
Outlander Sport | 4,613 | 3,707 | 4,613 | 3,707 |
Outlander | 9,814 | 13,065 | 9,814 | 13,065 |
Outlander PHEV | 1,597 | 719 | 1,597 | 719 |
Eclipse Cross | 1,572 | 3,992 | 1,572 | 3,992 |
TOTALS | 20,938 | 26,400 | 20,938 | 26,400 |