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FRANKLIN, Tenn. – Mitsubishi Motors North America, Inc. (MMNA) today reported strong second quarter sales of 25,146, a 106% increase compared with Q2 of 2020. First-half sales of 53,377 were up nearly 12% over the same period last year, as the brand focused on retail sales of its highest-specification models to minimize the impact of the global chip shortage.
With one of the freshest line-ups in the industry seeing every vehicle in the showroom redesigned or all-new, MMNA's dealer partners are reporting steadily increasing demand from buyers. With a return to pre-pandemic shopping patterns across the nation, all of MMNA's individual vehicle lines saw year-over-year sales increases compared to the same quarter of 2020.
News and Notes
Q2 | YTD | |||
2021 | 2020 | 2021 | 2020 | |
Mirage | 6790 | 3807 | 13722 | 8453 |
Outlander Sport | 8627 | 4208 | 23983 | 16785 |
Outlander | 6569 | 2735 | 10675 | 15544 |
Outlander PHEV | 385 | 285 | 639 | 632 |
Eclipse Cross | 2775 | 1162 | 4358 | 6346 |
TOTALS | 25146 | 12197 | 53377 | 47760 |